Introduction
This short guide explains what is monetization and how it can be used for both unused and for sale domains.
Parking basics
Domain owners can setup landing pages with advertising links for their unused domains.
These advertising links are also known as PPC ads or Pay-Per-Click ads.
When clicked by a visitor, PPC ads generate a revenue collected by the publishing platforms, which in turn reverse a portion to the domain owners.
Such platforms are commonly referred as monetization platforms or parking platforms.
These landing pages may also be used for domains listed for sale. In addition to ads, they may also integrate some for sale details, and possibly redirecting visitors to a separate generic or customized for sale page.
Some partnerships exist between parking platforms and marketplaces. Below are the two sides of such partnerships:
PPC links are provided the parking platform
Customized for sale pages are provided by the marketplace